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From "Dao Xiangyuan" to "Jiahe": He Shenzuo has been on the road for 30 years
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From "Dao Xiangyuan" to "Jiahe": He Shenzuo has been on the road for 30 years

  • Categories:Company News
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  • Origin:
  • Time of issue:2019-12-17 16:52
  • Views:7

(Summary description)The compass of time is back to 5 months ago. In the summer of Jinan, Jinan City is holding the 2019 Food Safety Awareness Week. The activity is centered on the theme of "Sunde abide by the law, food safety makes life better", and promotes food safety in the city 2. Create "Shi'an Shandong" brand.

[Top]

From "Dao Xiangyuan" to "Jiahe": He Shenzuo has been on the road for 30 years

(Summary description)The compass of time is back to 5 months ago. In the summer of Jinan, Jinan City is holding the 2019 Food Safety Awareness Week. The activity is centered on the theme of "Sunde abide by the law, food safety makes life better", and promotes food safety in the city 2. Create "Shi'an Shandong" brand.

  • Categories:Company News
  • Author:
  • Origin:
  • Time of issue:2019-12-17 16:52
  • Views:7
Information

Dao Xiangyuan

He Shenzuo

Co-founder of "Dao Xiangyuan" brand
General Manager of Jinan Jiahe Food Co., Ltd.
General Manager of Jinan New Concept Packaging Co., Ltd.
Jinan Food Industry Outstanding Contributor for 30 Years
Vice Chairman of Jinan Tianqiao District Federation of Industry and Commerce (Chamber of Commerce)

 

① The tip of the tongue is safe and close to the hearts of the people

The compass of time is back to 5 months ago. In the summer of Jinan, Jinan City is holding the 2019 Food Safety Awareness Week. The activity is centered on the theme of "Sunde abide by the law, food safety makes life better", and promotes food safety in the city 2. Create "Shi'an Shandong" brand.

Jinan City's food safety work is focused on consolidating and deepening the achievements of national food safety demonstration cities, with the goal of creating "food safety in Shandong", implementing the "five major projects" for food safety, carrying out a special activity of "guarding the safety of the tongue" and promoting society Co-governance and sharing, the city's food safety situation continues to be stable and better, food safety governance capabilities and governance levels continue to improve, and the people's sense of and satisfaction with food safety continues to improve.

Dao Xiangyuan

In 2019, the city's food safety work closely focuses on the city's "1 + 474" working system, deepens food safety reforms, consolidates and enhances the achievements of national food safety cities, comprehensively improves food safety governance capabilities and levels, and effectively protects the people's "tips Security. "

Food is food to safety first. If an entrepreneur chooses the production and output of products based on "food", his entrepreneurial road will be more difficult, more responsible and more missionary than other industries. If you choose to bake in the food industry, you need to reflect the taste and aesthetics under the premise of safety, and be picky and tested in the taste buds.

Dao Xiangyuan

The brand "Daxiangxiang" has been in the forefront of the baking industry for many years. As a local enterprise in Shandong, the brand with a spike of rice in its logo has gone through a 30-year journey. From 1989 to 2019, 30 Behind the brand's growth in 2005, there are the original intentions of the three brothers of the He Family.

Dao Xiangyuan

He Shenzuo is the eldest of the three brothers. As the eldest son in the family, he has an additional responsibility on his shoulders. From the establishment of the first entrepreneurial team in 1989 to the Daoxiangyuan brand, he entered formal development in 1994. The three Hejia brothers did not expect that Daoxiangyuan would develop into a well-known food brand in Shandong.

At the beginning of the company's establishment, the factory was mainly engaged in bread processing. The three brothers did not divide their labors. They must be responsible for the overall operation and take into account the technical processing. The most difficult thing is to deliver by tricycle. In order to ensure the taste, all the bread is handmade. They all make bread in the evening and send it to Jinan the next morning. Regardless of the wind, rain, cold and heat, there is always a figure riding a three-wheeler with a full box of goods, traveling through the streets and lanes of Jinan. The hardships of this can only be experienced by real entrepreneurs.

 

② Retreating to advance, Houde can not only carry things

From 1994 to 2000, it was a stage of rapid development of Daoxiang Garden. From the original mode of production and wholesale to consignment to self-production and self-sale, it established its own branded specialty store, which gradually improved product quality and brand influence. Increasingly large, has laid out Linyi, Jining, Tai'an, Laiwu, and Dezhou (six large, medium and prefecture-level cities) from the provincial capital Jinan, built two central factories, and quickly expanded to more than 70 directly-operated specialty stores. Occupy a place in Shandong baking industry, products are well received by consumers.

Dao Xiangyuan

From 2001, as the production and sales scale of Daoxiangyuan continued to increase, and the quantity of raw materials and packaging also increased, the structure of Daoxiangyuan was adjusted internally. The main operation was left to the brothers to take care of. "Jinan Jiahe Food Co., Ltd.", which sells raw materials as its main business, entered the entrepreneurial mode again.

In 2002, Mr. He, who was almost in a confusing year, started his second venture from scratch. From renting a factory when he was founded to acquiring more than ten acres of land in 2003 to build a new factory, purchasing new equipment, and moving in in 2004. His new factory was put into production, and the hardships and sorrows of starting a business were concentrated in those deep or shallow years.

Jinan Jiahe Food Co., Ltd. is a processing enterprise that mainly produces fruit products, fruit and vegetable agricultural products, and various legume agricultural and sideline products. In order to purchase fresh seasonal fruits, President He personally ran from South (Hainan) to North (Heilongjiang), purchasing Four seasons agricultural products run from East (Shanghai) to West (Lanzhou), and the important barrier of raw materials can be strictly processed for safe processing.

Dao Xiangyuan

At present, Jiahe's home-made products have been sold to more than 20 provinces and cities nationwide. The traffic trajectory running through China's territory left the footprints of a Shandong man, with firmness and steadiness in his steps, hiding forbearance and openness.

At the same time, the international market has gradually expanded its sales. The products are exported to Malaysia, Indonesia, Singapore, the Philippines and Southeast Asian countries. International trade is in full swing and contributes Shandong wisdom to the overall development of the industry. Through 19 years of painstaking management, the second venture has achieved gratifying results.

Dao Xiangyuan

From the entrepreneurial history and brand operation of "Daoxiangyuan" to "Jiahe", we can see that there is no trick to success. All the incidents are the inevitable result of accumulation of thick hair, and there are a few wrinkles on Mr. He's dark face. The hidden temperature in the fleeting annual rings of time is a pattern that is drenched in sweat day after day.

Once the seeds of hard work germinate in the soil, the joy of harvest will come unexpectedly. President He's entrepreneurial experience was passed on by word of mouth and was recognized by everyone. Enterprises and individuals also received support and attention from the industry and government.

Dao Xiangyuan

The company has been appointed as a governing unit by the China Baked Food Sugar Industry Association, and has been awarded the "Jinan Agricultural Industrialization Leading Enterprise" by the Jinan Agriculture Bureau, and has been awarded "Jinan Food Industry Advanced Enterprise" by the Jinan Food Industry Association.

He was named "Vice President of Jinan Tianqiao District Federation of Industry and Commerce (Chamber of Commerce)" and "Three Years of Food Industry in Jinan". Personal ".

 

③ Sincerity hits the world, entrepreneurship is on the way

In the general office of He, he recommended to me a book-"Cultural Confidence and National Rejuvenation". The book advocates the idea of governing the country with the essence of Chinese culture and guiding our work with the precious wealth left by our ancestors. Many well-known companies He shared his own history of corporate development. We are not short of wealth. What we are missing is conscience and virtue.

President He saw the content of the forum on entrepreneurs' conscience, and published his own experience: the mind is the master of the body, the mind is the source of the Tao, the Tao is the root of morality, the moral is the root of the cause, and the virtue is the essence of everything. The mind is everything The source of things is to be kind and to be honest. This kind of experience and understanding is also very helpful to the management of the enterprise.

If you have any feelings, you will have some responsibility. If you have some responsibility, you will gain something. Whenever you encounter difficulties on the way forward, remember the eyes that your family and team expect, and then you will be overcome with obstacles and tears one by one. broken. No matter how long the road is, we will not lose our mission for the future.

Dao Xiangyuan

President He said that his biggest wish is to be a hundred-year enterprise. It is a long one hundred years. In the long time, integrity is the prerequisite and foundation to follow. On the basis of expanding domestic sales of products, high-paying foreign trade consultants are required to increase Export trade, while establishing a bilingual website, to improve brand integrity and reputation, this is the main work that Jiahe is doing.

I believe that as long as there is faith in my heart, it is like a beacon on the vast sea. It will illuminate the road and direction in the distance. After all, it will lead a group of entrepreneurs to shoulder the heavy responsibility of the times and raise the sail of life.

Qian Qianfan's transit is all loved in his heart. The weak water is three thousand, and each drop will merge into the torrent of the times.

Entrepreneurship is a road full of mud. Only when your feet are covered with mud, you can touch the power of the earth. Only when you really advance on the ground can you smell the fragrance of flowers.

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